With the amount of people using the internet growing every day, eCommerce websites are one of the best ways to draw in new business. Bricks & mortar stores are limited by their geographical accessibility. On the contrary, eCommerce provides you access to an unlimited amount of customers irrespective of their geographic region. Add to this the introduction of mCommerce (Mobile Commerce), which allows people to shop at your store on the go.
There's no point breaking down the costs of running a physical store. With automated checkout, billing, payments, inventory management and other operational processes, it's a no-brainer that your store needs to have an online presence. Not to mention the rise of digital marketing channels and the advantages these pose in growing your online store.